Yno — Yours Not OursYours Not Ours

Case Studies

Their names. Our quiet fingerprints.

A selection of engagements where the outcome speaks louder than the byline. Some client names are held privately — the numbers, always, are not.

01

B2B / Information Security

3.5× ROAS in a niche B2B market.

Targeted paid media for the Identiverse conference. Precision audience segmentation, message-matched creative, and disciplined bid strategy delivered category-leading efficiency in a small addressable market.

800%

ROI

1,388%

ROAS

3.5×

vs. baseline

02

Healthcare / CE

Marketing reporting, streamlined for IntegrityCE.

Rebuilt the reporting stack around a single source of truth — accurate, efficient, board-ready data tracking. Marketing spend, pipeline, and continuing-education enrollment finally speaking the same language.

1

Reporting layer

100%

Attribution coverage

Wk. 6

Executive rhythm

03

Digital Health

CRM setup and lifecycle marketing for MyDiabetesTutor.

Comprehensive CRM build with segmented patient journeys and physician-referral programs. Engagement lifted, qualified physician leads generated, and a lifecycle engine that keeps compounding.

Full

CRM build

Patient engagement

MD

Referral pipeline

04

eCommerce / Animal Health

Holiday paid media at 1,000%+ ROAS.

A leading animal-health eCommerce brand needed a holiday campaign that scaled without collapsing efficiency. Structured audiences, creative testing cadence, and daily bid discipline delivered a quadruple-digit return.

1,698%

ROI

1,006%

ROAS

Q4

Sustained

05

B2B Events

Audience generation for Identiverse 2023.

A full-funnel paid-media program for the industry's leading identity conference. Registrations, qualified attendees, and a repeatable playbook for enterprise event marketing.

800%

ROI

1,388%

ROAS

'23

Cohort record

06

Veterinary Group

A regional chain that stopped competing on price.

Repositioned twelve clinics around a shared point of view. Rebuilt the digital storefront, launched a referral program, and installed a single dashboard for clinical leadership.

+38%

New bookings

+21%

Rev / visit

9 mo.

Payback

07

Fractional CMO — SaaS

A founder-led team that finally shipped a message.

Six-month CMO engagement. Rebuilt positioning, hired two senior operators, launched two revenue campaigns, and handed the keys back cleanly.

2.4×

Qualified pipeline

-31%

CAC

100%

Retention

08

Luxury Hospitality

A quieter brand for a quieter clientele.

Editorial rebrand and website that resisted the temptation to be loud. Direct bookings up, OTA dependency down, average stay lengthened.

+52%

Direct bookings

-19%

OTA share

+2 nts.

Length of stay

Businesses We've Served

A quarter-century of client work, quietly delivered.

From category-defining consumer brands to niche performance companies, healthcare innovators, and Fortune 500 marquees — a roster shaped by breadth and depth, continued at YNO.

Many engagements are held in confidence at client request. References are available on request — some under NDA.

The next case study is yours.