Senior people. One table.

Nicole is a commercial executive with more than 25 years building and leading businesses across virtually every discipline of sales and marketing — brand strategy, public relations, product marketing, digital marketing, demand generation, key-account sales, field sales, consumer commercialization sales, distribution and channel enablement, key opinion leader programs, continuing education management, customer success, and corporate events. Most recently she served as Senior Vice President of Marketing at a publicly traded animal-health company, owning full P&L accountability for marketing, product management, customer service, commercialization sales, and events — and partnering on investor relations alongside the executive team.

Earlier chapters include scaling an animal-health device company to triple-digit revenue growth in two years — without a new product or acquisition — while significantly expanding global markets; turning flagship brands into category leaders at a veterinary pharmaceutical company; multiplying international sales in a single year; serving as a leader in key-account sales for a global animal-health organization; running marketing for an aftermarket automotive manufacturer; and spending more than a decade as founder and CEO of a public relations and brand consultancy serving clients across consumer, automotive, lifestyle, animal-health, and industrial categories.

That consultancy was built on a simple discipline: put the client in the spotlight, keep the agency out of it. That ethos — earned coverage, considered storytelling, and long-arc brand building — is the foundation YNO still operates from today, now paired with modern performance, product, and commercial-strategy work.

Her MBA in International Business Management from the University of Texas — paired with a Graduate Certificate in Asian Business Studies from Tongji University in Shanghai and a BA in Communications from Baylor University — gives YNO a rare fluency in cross-border commercialization, distributor enablement, and regulated-market strategy (USDA/FDA).

A former broadcast journalist, published author of 100+ articles, and RACE-approved CE program founder and architect of several online universities for veterinary and healthcare professionals, Nicole holds the strategy, the creative, and the number in the same hand — and never lets one contradict the others. Then she hands the applause to the client.