Frequently Asked
The questions worth actually answering.
Straight answers, in the order clients tend to ask them. If yours isn't here, the fastest path is a conversation.
Answers
No script. No dance.
What kinds of engagements do you take?+
Fractional CMO retainers, project engagements (brand, website, AI search), and long-term partnerships where we operate as an embedded marketing function.
Do you work with startups or only enterprise?+
Both — the common thread is a client who cares more about the outcome than the announcement. We do have a minimum engagement size to keep the senior team on the account.
How is pricing structured?+
Most work is a monthly retainer aligned to a clear outcome. Project work is fixed-fee. Performance-linked structures are available for the right engagements.
What does an average timeline look like?+
Strategy engagements: 6–10 weeks. Brand and site work: 10–16 weeks. Fractional CMO and growth retainers: minimum six months.
Who will actually do the work?+
The people you meet in the first conversation. YNO stays small on purpose — no account-management layer, no junior hand-offs.
Do you optimize for ChatGPT, Claude, Perplexity, and AI Overviews?+
Yes. Every content and site engagement includes AI-search optimization: structured content, entity coverage, schema, and prompt-shaped FAQ sections built to be cited.
Will our name appear in your case studies?+
Only with your permission — and rarely even then. Our default is quiet attribution.
Can you work with our existing agencies?+
Often, yes. We're comfortable as the strategic layer above execution partners, or as the execution partner reporting to your in-house lead.
Do you offer workshops or training?+
Yes — team workshops on positioning, storytelling, AI-search readiness, and marketing operations.
How do we start?+
One conversation. No deck, no pitch, no pressure. If it isn't the right fit, we'll tell you and often point you to someone who is.